Jacob's Creek.
Jacob’s Creek has appointed Special London to its global creative account, expanding its relationship with global wine company Vinarchy.
The extended partnership will see Special London lead both strategic and creative responsibilities for Jacob’s Creek globally, adding to its work on Hardys.
“The exciting thing about an iconic brand like Jacob’s Creek is the opportunity to keep evolving it in fresh and unexpected ways,” said Special London chief creative officer, David Day.
“It already has incredible recognition and affection around the world — our job is to build on that and help reintroduce the brand in a way that feels contemporary, distinctive and culturally relevant.”
For Jacob’s Creek, the focus will be on communicating the evolved brand positioning, with a view to reinforcing its role as one of the world’s most recognised and enjoyed wine brands that brings consumers together, while unlocking new relevance with modern audiences.
The appointment will see Special Group London lead work across comms strategy, platform development and global campaign creation, with outputs spanning multiple markets including the UK, Australia, Canada and more.
“Our partnership with Special Group reflects our belief in the power of bold strategic and creative thinking in building globally relevant brands,” said Vinarchy global brand director, Camille McKay.
“Expanding our relationship to include Jacob’s Creek is a natural next step as we continue on our mission to drive category growth by investing in distinctive, long-term brand platforms that can connect with consumers around the world.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.