Maddie Marovino.
Special has appointed Maddie Marovino national head of social.
Marovino will lead the agency’s social offering nationally, using social as the engine that links creative, media, experience, PR and influencer into one system.
“It’s not every day you meet someone of Maddie’s calibre. Her start-up background gives her the hustle and nimbleness that thrives at an independent agency, while her global and local experience and strong industry partnerships will help expand our agency’s social capability, unlocking new opportunities for clients and driving earned-led connectivity across the business,” said Special PR Australia managing director Alex Bryant.
Marovino joined Special from Hello, where she spent 5 years as director of client experience.
Across her 15-year career, she has worked with brands including Uber, Uber Eats, Air Canada, Unilever, Johnson & Johnson, McDonald’s and Harley Davidson.
“I'm incredibly excited to join the team at Special and further integrate social firepower into everything we do - from insight and idea through to execution and impact. In a landscape where the consumer journey is increasingly fragmented, social can be both the spark and the glue,” said Marovino.
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