Sparro.
Digital marketing agency Sparro by Brainlabs has been appointed full-service media partner for wellness company Metagenics ANZ and its consumer brands Inner Health and Ethical Nutrients.
Metagenics is a provider of practitioner-formulated supplements in Australia and New Zealand.
“Health isn’t a trend. For our customers and consumers, it’s central to their lifestyle and a long-term commitment and we were looking for a media partner that understood that mindset,” said Metagenics head of marketing ANZ Ingrid Wietrzyk.
“Sparro brings a rare mix of rigour, agility, data insights and creative thinking across channels.
“They’re helping us translate decades of scientific credibility into messaging and media spend that cuts through noise in a competitive market.”
The win follows a competitive pitch process.
Metagenics joins Sparro by Brainlabs portfolio including Caruso’s Natural Health, HealthEngine and Heritage Brands.
The agency now manages more than $250 million in media spend annually.
“We're helping Metagenics reimagine what performance media looks like in the wellness space. Not just conversion, but connection,” said Sparro by Brainlabs co-founder Cameron Bryant.
“Their team love what we love: thinking digital-first, making every second count and long-term ambition.
“It’s the kind of client relationship we look for, so we’re excited to work with them.
“This kind of brief is exactly what we’ve built our agency to deliver for over 11 years — a full-funnel approach where messaging, media and data work together.
“It’s a real privilege to help connect these brands with Australians at every stage of their health journey.”
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