Publicis Media-owned agency Spark Foundry has won the media account for the Cancer Council NSW (CCNSW) following a competitive three-way pitch.
The agency won the account against indie shop Kaimera and the incumbent, IPG Mediabrands agency Initiative.
Spark Foundry will be responsible for CCNSW’s fullmedia strategy, planning and buying, as well as leading and supporting the charity’s digital transformation.
“We’re excited to be working with Spark Foundry. During the pitch process it was clear that Spark Foundry had the vision, experience, and deep understanding of our business to help support our digital transformation journey," CCNSW director of marketing and fundraising Lyndsey Rice says.
“Our partnership will help us improve the way we engage with our communities and ensure we are raising funds as efficiently as possible, and ultimately making a huge difference to those impacted by cancer.”
CCNSW is one of Australia’s leading cancer charities and is the only organisation that works across every area, of every cancer.
The charity conducts and funds world-class research that underpins its work across the cancer journey, supporting people as they navigate their journey with cancer, and advocating to ensure that governments take action on the disease.
“We are thrilled to welcome Cancer Council NSW back into our portfolio of clients. The work that they undertake is crucial in the fight against cancer and it is an honour to be entrusted to support their fundraising marketing program and their digital transformation journey," Spark Foundry GM Matthew Turl says.
This is the first major win for the agency since the merger with former sister agency Blue 449.
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