Media agency Bohemia, part of the M&C Saatchi Group, has appointed Max Broer to the role of National Strategy Director.
Broer joins from Spark Foundry where he was strategy director. He also held the same role at Blue 449 before the two agencies merged. His career includes stints at UM, Match Media and Initiative.
“In Bohemia, I saw an opportunity to be part of a progressive, integrated mode," he says.
"The agency has belief in its product and I’m thrilled for the opportunity to work alongside fantastic talent, strong leadership and a diverse range of clients.
"I’ve been looking to subvert the status quo and I couldn't think of a better place to do that than Bohemia.”
Broer’s focus has been client growth, new business and championing the role data plays in decision-making and measurement.
At Bohemia he will oversee the strategy offering across the Sydney and Melbourne offices.
Broer, who will report to Sophie Price, head of integrated strategy across the M&C Saatchi Group, replaces James Boardman who returned to Wavemaker in late 2019.
Price said: “Max has a proven track record in delivering data-driven, customer-centric strategies for clients – the growth results he has achieved speak for themselves. We are delighted he's now leading our expanding strategy team.”
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