Stacey Delaney has been appointed managing director of Sparc Media - heading up the Australian and NZ agency and direct advertiser business.
She will be responsible for leading the business through rapid expansion in the region, which includes the recent opening of a Melbourne office.
Since joining Sparc Media in September 2014, Delaney has helped build the agency and its direct advertiser business, doubling in revenue and establishing solid partnerships with clients.
Delaney will also help Sparc Media better integrate with new parent company Pureprofile, which acquired Sparc last July. The aim is to tie together Sparc Media’s programmatic expertise with Pureprofile’s consumer profiling and data technology.
“Sparc Media is already realising many new opportunities to use data to drive programmatic effectiveness since joining the Pureprofile Group last year," Delaney says.
"With the company’s recent acquisition of Effective Measure’s ANZ assets, we are now able to connect the worlds of quantitative research, big data and media to create an industry first offering for our existing and prospective clients."
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