Southern Cross ramps up digital growth strategy with two new roles

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 16 September 2020
Jennifer Goggin

Southern Cross Austereo (SCA) is ramping up its audio on-demand and podcasting growth strategy with two new senior hires.

Sam Cavanagh, who has been with SCA for 16 years, steps into the role of head of entertainment and news content for digital audio, with a focus on developing the on-demand content slate for SCA and PodcastOne Australia across culture, comedy and news.

Cavanagh is a multi-award winning radio producer behind the launch of daily news podcast The Briefing and new daily comedy podcast Matt & Alex – All Day Breakfast.

Jennifer Goggin steps in as head of features and special interest content for digital audio.

Goggin has been content director at PodcastOne Australia for the past two and a half years. In her new role she will focus on specialist audio on demand features, true and real crime, health and wellbeing, business and tech, branded content and emerging on demand and podcasting categories.

“At PodcastOne, we have developed a highly skilled creative podcast team that is trusted by some of Australia’s biggest names,” Goggin says.

“To see SCA investing further into the digital audio space and looking to grow its approach to premium specialty podcasting, is extremely exciting. I’m really looking forward to Sam and I working together to complement each other’s skills in creating compelling audio.”

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