Southern Cross merges research, strategy and insights divisions to form SCA iQ

Mariam Cheik-Hussein
By Mariam Cheik-Hussein | 5 August 2020
Abi Wallis

Southern Cross Austereo (SCA) is combining its research and insights division with its strategy and insights divisions to form SCA iQ.

The new offering will work to provide SCA’s sales and content teams, as well as its advertising partners, with research, insights and strategy.

SCA iQ is home to more than 300,000 members in metro and regional areas providing first party data.

Abi Wallis, national head of strategy and insights at iQ, will work alongside Jasmine Beech, head of sales research and insights who reports to John Musgrove, head of research and insights.

“We engage with 95% of Australians every day and we want to continue to deliver value to our audience and our advertising partners,” says Nikki Rooke, SCA national head of radio sales.

“Bringing our research and strategy insights teams together to form SCA iQ propels our content and sales insights to a new level, especially as the way audio is consumed changes and areas such as live streaming, podcasting and on demand grow exponentially.

“Our insight communities sit within the centre of the business and it’s those insights that drive the business and our client solutions forward.”

SCA iQ will use three Nielsen' tools, including Commspoint Journey, Commspoint Influence and Consumer & Media View, combined with SCA’s first party data.

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