Zoe Goodhardt.
Melbourne Sotheby’s International Realty has appointed digital growth consultancy TAG to manage its social media presence.
TAG will lead the Sotheby’s Stonnington, Sotheby’s Bayside and Sotheby’s Melbourne social media accounts, while also supporting broader brand amplification.
“We have an established and strong presence in Melbourne and the Peninsula, and we’re focused on ensuring the market understands the international reach and global expertise we bring – and what that means for what we can deliver,” said Sotheby’s Melbourne business operations manager Sunnie Cruz.
“Part of that means ensuring our digital touchpoints reflect the same level of service and attention to detail that clients experience when working with our team.”
Established in 2015, TAG brings experience in luxury property, hospitality and lifestyle brands to the partnership, including Samuel Property’s LOUISE, P. Johnson, Iniala Thailand and Iniala Malta.
“Sotheby’s is an iconic brand that we’re proud to be partnering with,” said TAG partner Zoe Goodhardt.
“The team has built an exceptional reputation and we look forward to showcasing more of that through strategic social media activity as the brand continues to grow in Melbourne.”
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