Sony on the hunt for marketer

By By Darren Davidson | 6 May 2011
Outgoing Sony general manager of consumer marketing, Toby Barbour.

EXCLUSIVE: Sony Australia has parted company with general manager of consumer marketing, Toby Barbour, amid a review of its consumer and home electronics agency rosters.

Barbour is leaving after four and a half years at Sony and one year in the role he has vacated.

He said: “After a great experience at Sony, I have made the big decision to challenge myself in a different environment and pursue my ambition to develop my own business.”

The GM of consumer marketing role includes responsibility for product marketing and brand marketing at Sony Australia’s consumer division, across Bravia LCD TVs, Handycam video cameras and Cyber-shot compact digital cameras. The position reports to Sony Australia and New Zealand managing director Carl Rose.

Sony is in the process of hiring Barbour’s replacement. A spokesperson said: “Toby Barbour has left Sony Australia to pursue his own professional goals. We will be backfilling his role.”

For the full story, read today's AdNews.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus