Christian Fish, Andrew Kent, Mercia Stoltz and Simon Blangiardo. Credit: Sod
Melbourne digital agency Sod has been appointed to lead website design for a new digital experience across the Forty Winks network, working with developer SouthPaw.
Sod will handle user experience, user interface and information architecture, while SouthPaw will deliver the build and implementation.
The project aims to improve how customers browse, compare and make purchase decisions online, with accessibility embedded into the design from the outset.
Christian Fish, creative director and founder at Sod, said accessibility was now central to digital customer experience for large brands.
“Every barrier you remove makes it easier for people to browse, compare and buy. This protects brand trust across every store and every market,” he said.
Sod said accessibility was increasingly being used by franchise and enterprise brands as a driver of digital performance rather than a compliance exercise.
The Forty Winks work adds to Sod’s portfolio with franchise and enterprise businesses focused on improving digital customer journeys through user-led design.
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