MELBOURNE: Bedding retailer Snooze has appointed former Kmart general manager of marketing Sarah Baxter as national marketing & brand manager, AdNews magazine revealed today.
Baxter, who starts on 27 April, replaces the 13-year Snooze veteran Drew Warren-Smith, who resigned in early March [AdNews.com.au, 15 April]. Baxter resigned from her role at Kmart in August, just eight months after starting at the retailer [AdNews.com.au, 28 August 2009].
The change in marketing head comes as the retailer looks to expand from 70 franchises to become a 100-store network in the next three years.
Snooze managing director Simon Beaty told AdNews: “Sarah has extensive experience as head of marketing, having led marketing teams for various companies across retail, FMCG and financial services sectors in the UK and Australia.
To find out more about Sarah Baxter, and Snooze's expansion plans, read today's AdNews [23 April 2010, page 3].
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