Snap to cut 16% of staff

By AdNews | 16 April 2026
 
Credit: Raychel Sanner via Unsplash

Social media platform Snap plans to cut 16% of its staff as it leverages AI efficiencies.

In a letter to employees, CEO Evan Spiegel said about 1,000 would lose their jobs and another 300 open positions would not be filled.

The cuts are expected to save $US500 million by the second half of 2026, helping achieve net-income profitability.

"We believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners and advertisers," Spiegel said.

"We have already witnessed small squads leveraging AI tools to drive meaningful progress across several important initiatives, including Snapchat+, enhanced ad platform performance, and efficiency improvements in our Snap Lite infrastructure."

In 2025, Snap posted a net loss of $US460 million compared to $698 million in the previous year.

Revenue was up 11% to $US5.931 billion in 2025.

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