Snap posted a 10% increase in revenue to $1.507 billion for the September quarter, reversing an advertising platform “hiccup”.
June quarter results had been challenged by a system glitch which meant ads being delivered at discounted rates.
In the September quarter, Direct Response advertising revenue increased 8%, driven by “strong” demand for Pixel Purchase and App Purchase optimisations
Purchase-related ad revenue grew over 30%, reflecting higher attribution accuracy and better campaign performance.
The Snapchat’s global monthly active users increased 7% to 943 million. Daily active users were up 8% to 477 million.
“Our focus on performance, creativity, and simplicity is helping advertisers achieve stronger results while giving our community more ways to communicate,” said CEO Evan Spiegel.
eMarketer principal analyst Max Willens said Snap made progress on a number of fronts over the previous quarter.
“They rebounded from an ad platform hiccup in Q2, they grew (and began diversifying) their consumer revenue business, all while continuing to grow their user base,” he said.
“Even though Snapchat faces stiff competition, it's showing that there's a path forward for platforms that continue to believe -- and invest -- in evolution."
Snap's September quarter 2025:
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.