Snap Inc. and News Corp Australia partner to launch content on Snapchat

By AdNews | 19 September 2023

Snap Inc. has launched a new content partnership with News Corp Australia to bring and Vogue Australia to Snapchat, Joining Snap’s 900+ partners from more than 20 countries.

Australians will be able to enjoy the content on topics from general and celebrity news, to the latest fashion and lifestyle updates, all on Snapchat’s Stories tab. 

The Stories platform is where Snapchatters are informed and entertained by content from trusted news outlets, entertainment powerhouses, sports teams, top creators, and more.

Tony Keusgen, managing director, ANZ at Snap, said more advertisers, creators and businesses are shifting to content for mobile in order to engage with the next generation.

"Our collaboration with News Corp Australia will make a huge impact with our Australian Snapchatters, who are interested in the world around them and look to iconic news and fashion editorial brands like and Vogue Australia to keep them up-to-date," he said.

"We’re excited to continue growing Australian content on Snapchat, which will really resonate with our local community.” 

Kanishk Khanna, director of content partnerships, APAC at Snap, said the platform is thrilled to be working with News Corp to bring the nation's favourite content to mobile screens nationwide.

"Our growing investment in bringing more high-quality Australian content from premium partners to Snapchat, provides Snapchatters with the best content for news, entertainment and inspiration," said Khanna.

Nicholas Gray, managing director, tech partnerships and subscriptions at News Corp Australia, said the company is excited to join forces with Snap to deliver its audiences mobile-made, snackable content.

"Snapchat's popularity with younger Australians provides new opportunities for us to showcase our content to this key demographic," he said.

Lisa Muxworthy, editor-in-chief of, said digital natives are highly engaged in news and current affairs, as well as lifestyle and entertainment content.

"They want it from a source they can trust and delivered in a way that is relatable, engaging, relevant and fun," she said.

"Partnering with Snap on the Stories platform means can reach these audiences where they are to inform, entertain and inspire Snapchatters with the latest news and trends."

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