Clare Rudduck
Snap has appointed Clare Rudduck head of agency for Australia and New Zealand (ANZ).
Ruddock, former head of enterprise solutions group at LinkedIn, will report to managing director, Snapchat ANZ, Ryan Ferguson.
“We’re thrilled to welcome Clare to the team at such an exciting time for Snap” said Ryan Ferguson, managing director, Snapchat ANZ.
"Her extensive industry experience and passion for helping agencies deliver creative and effective campaigns will be invaluable as we continue to build momentum and help brands unlock the full potential of our platform, from Sponsored Snaps to our wider product suite."
Ferguson said joining Snapchat brings an exciting opportunity to help brands better connect to its Gen Z audience.
“What excites me most is helping agencies and brands show up on Snapchat in ways that really connect them authentically with Gen Z. The biggest audience opportunity for marketers right now is reaching and speaking to this audience in a very real way, and this platform is where those everyday, in-the-moment conversations are already happening," she said.
"I look forward to helping our agency partners tap into that energy and create campaigns that drive meaningful business results."
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