Snack Drawer.
Creative agency Snack Drawer has won Wesfarmers Health retail brands Priceline Pharmacy, atomica and Chartered Accountants Australia and New Zealand (CA ANZ), following a competitive pitch.
The agency will lead always-on social strategy and content, social-first creative production, channel and community management, and creator collaborations across platforms including Meta, TikTok and YouTube.
“We were looking for a partner that brings both strategic clarity and cultural creativity and Snack Drawer delivered on both fronts,” said Wesfarmers Health senior manager, social & content marketing Antonella Hellier.
“They understood our ambition and showed genuine passion for our brands. We’re excited to bring this next chapter of Priceline Pharmacy’s social presence to life together and broaden atomica’s reach with Australians.”
These wins join a roster of clients including Netflix, the Victorian Government, Pappa Flock, Orygen and more.
Snack Drawer has also been engaged by Chartered Accountants ANZ to lead a TikTok strategy aimed at repositioning accountancy as a accessible career pathway for Gen Z.
Wesfarmers has previously worked with Houston Group on its Priceline Pharmacy brand strategy and atomica launch.
“These briefs couldn’t have been more different, from health and beauty to professional services, but all challenged us to create work that genuinely engages and captures attention,” said Snack Drawer CEO and co-founder, Jamie Searle.
“We’ve always believed the most valuable attention is earned, not bought, and that happens when brands show up with cultural relevance and a clear sense of purpose.
“Our Fandomination! research backs that: if you want to build something lasting, you need to create work people want to be part of.
“We’re excited to bring that thinking to life with the teams at Priceline Pharmacy and Chartered Accountants ANZ.”
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