Smack Bang appointed as creative agency for Best Gift Group

Independent creative and digital agency Smack Bang has been appointed to manage the creative for Australia’s premier hospitality marketing and gift card company Best Gift Group.

The appointment comes in the midst of an expansion for Best Gift Group, with multiple strategic new marketing and agency hires currently in work.

Most recently, it announced the appointment of Storyation as the brand’s content marketing agency following a competitive bid, led by Storyation GM Andrés López-Varela.

In a strategic internal hire for Best Gift Group, Ryan Perryman has been appointed as brand manager - social, partnerships, public relations.

With nearly 10 years of experience as a marketing and social media specialist for some of Australia’s biggest FMCG and Government organisations including Woolworths, Tourism Australia and Transport for NSW, Perryman brings a wealth of experience in the digital space. In his role, Perryman will spearhead the brand's strategic direction, paid media and growth strategies.

CEO of Best Gift Group, Rajneen Arora, said the new hires underscore the brands success and the growth of the gifting market.

“I am thrilled to announce the team's expansion. We have seen a massive surge in Australia’s gift card market and are excited to be at the forefront of this, harnessing the strategic smarts of our agency and consultancy partners while building our internal team," he said.

“We pride ourselves on taking an integrated marketing approach and know we have the right people on deck to continue innovating the retail space as it evolves alongside consumer buying habits.”