Slingshot CEO, Simon Rutherford. Credit: Slingshot
Wicked Sister has appointed independent agency Slingshot to handle its media strategy, planning and buying across all Australian channels.
The appointment includes the dessert brand’s core media activity and upcoming partnership campaigns, with Slingshot tasked with driving growth and embedding the brand into cultural conversation.
Slingshot’s remit includes delivering ‘maximum impact through precision, performance, and a deep understanding of consumer behaviour’.
“Wicked Sister is the kind of brand we love, category defining, hungry for growth, and ready to do things differently,” said Slingshot CEO, Simon Rutherford.
“They’ve already nailed the product. Now it’s time to inject that same level of disruption into their media. We’re thrilled to help unlock their next chapter.”
The first campaign is expected to roll out within the next 12 months, with a focus on brand-led activity and partnerships aimed at connecting the brand’s premium positioning with evolving consumer tastes.
“We were looking for a media partner that could match our appetite for bold thinking and smart execution, and Slingshot delivered,” said marketing director at Wicked Sister, Pedro Demartini.
“Their energy, strategic clarity, and FMCG experience made them the ideal fit to help scale Wicked Sister.”
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