Molly Blacker.
Havas Media has appointed Molly Blacker to the newly created role of national head of strategy.
She will lead the agency's strategy team and work within the integrated strategy collective headed by Havas ANZ chief strategy officer Olly Taylor.
Blacker joins from Slingshot, where she spent eight years, including three as head of strategy and creative, working with Australian Pork, Hamilton the musical and the Goodman Fielder portfolio.
Before that she was at UM Australia, with clients including Johnson & Johnson, Tourism and Events Queensland, H&M and the NSW Government.
"Some people shy away as the media landscape broadens, but this expansion is what I love about media," Blacker said.
"To harness this world of possibility, you need a team who see that the best strategic thinking and creativity comes from diversity of thought."
Kate O'Ryan-Roeder, CEO of Havas Media ANZ, said Blacker is an exceptional cultural fit, a rare combination of a people-first leader and a highly respected craft expert.
"What excites us most is her ambition to bring our local Deliberately Different philosophy to life through a strategic product that delivers genuine growth and impact for clients,” O'Ryan-Roeder said.
Taylor said Blacker is a star.
“She understands that modern media cannot rely on reach alone and that impact is everything,” Taylor said.
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