Zoe Goodhardt.
Australian skincare brand Skin Control has appointed TAG its digital partner.
TAG will work to amplify the voice of the customer and strengthen support for both retail partners and Skin Control's e-commerce store.
"We're at a pivotal stage in our growth journey, and this partnership will help us expand our reach and impact across our digital channels," said Christian Olson, marketing manager at Skin Control.
"TAG brings a structured, transparent approach that will help us grow consistently across every channel."
The collaboration is focused on creating a scalable marketing framework to support long-term growth.
"The brands that scale successfully are those that deeply understand their customers," said Zoe Goodhardt, partner and head of growth and marketing at TAG.
"We're helping Skin Control create a marketing engine that supports retailers, drives e-commerce performance and amplifies the overall brand experience."
TAG is a digital growth consultancy combining strategy, people, marketing and technology across the full customer journey. Its clients include MYOB, Modibodi, Morgans, Australian Unity and Nala.
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