The media pitch for Lion's alcohol brands has entered the shortlist phase, with six agencies in the running from an initial 12.
The agencies now vying for the business include Bohemia, two GroupM outfits thought to be MEC and Mindshare, and three other undisclosed agencies.
Lion's dairy brands, which are not included as part of the review, are currently handled by Starcom Melbourne.
Incumbent ZenithOptimedia, which has held the account since 2008, has opted not to contest the pitch.
Lion's alcohol brands include Tooheys, XXXX, Hahn, James Boag, James Squire and 5 Seeds.
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