Siren Awards best radio ad of 2018 finalists revealed

Josh McDonnell
By Josh McDonnell | 19 April 2018

Commercial Radio Australia has announced the finalists and host for the 2018 Siren Awards best radio ad.

The finalists include The Monkeys, Clemenger BBDO, Marketforce, J Walter Thompson, Ogilvy, BMF, McCann, YR, Fenton Stephens and The Brand Agency.

The 10 agencies will be competing for the Gold Siren, which is set to be awarded next month at Sydney's Arthouse Hotel on May 10.

“This is the 13th year of the Siren Awards and once again the calibre of entries has been outstanding. The awards are designed to recognise excellence in radio creative and showcase the best radio ads in Australia," Commercial Radio Australia CEO Joan Warner says.

The winners are decided by the Siren Creative Council; a panel of creative directors from leading ad agencies. Finalists are selected from five rounds and final call of Siren voting throughout 2017-2018.

The Gold Siren winner will receive a trip to the Cannes Radio Lions in June, accompanied by the client of their winning campaign.

Stand-up comedian Cam Knight has also been revealed as this year's host. Knight has been an actor and stand-up comedian for 16 years and regularly appears on Triple M, the Today Show and Studio 10.

In addition, there is also a $5000 cash prize for a client-voted award.  A panel of clients vote for the best ad from the round one - five overall winners and it is presented to the writers of the winning ad.

Last year, Perth-based 303 MullenLowe won Gold and Silver at the awards for its ad series Road Safety Commission campaign, ‘Time with Mum’.

The finalists' ads can be heard here.

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