Best radio ads revealed at 2017 Siren Awards

Daisy Doctor
By Daisy Doctor | 12 May 2017
Time with Mum

Perth-based 303 MullenLowe has won Gold and Silver at Commercial Radio Australia's (CRA) Siren Awards for its ads series Road Safety Commission campaign, ‘Time with Mum’.

The campaign, created by Tommy Medalia and Joe Hawkins, was designed to change driver behavior on Western Australian roads through illustrating what happens when you lose your licence and have to rely on your mum and friends for lifts.

Winning the Gold Siren means an automatic entry into Cannes Lion for Medalia and Hawkins, as they were awarded accommodation airfares and passes to the event.

Clemenger BBDO’s Melbourne campaign ‘Every Speed has a Consequence’ from Evan Roberts and Stephen de Wolf won the Silver Siren award in the singles category. 

Also focusing on road safety, the spot reminded drivers that slowing down can completely change the outcome of a car accident.

The Siren $5,000 Client Award, which is judged by an industry panel of clients, was won by Richard Shaw and Russell Fox from Clemenger BBDO Melbourne with the ad ‘Ticking Clock’ for Victoria Bitter.

Commercial Radio chief executive Joan Warner says: “This year’s finalists were outstanding and the radio industry is proud to support the creative talent throughout Australia.”

Last year’s Siren Awards saw Clemeneger BBDO take out the top nod for its 'Texas Chainsaw Massacre' spot.

See the full list of 2017 Siren winners here:

GOLD:

Joe Hawkins & Tommy Medalia

303 MullenLowe

“Time with Mum” for Road Safety Commission

SILVER - Radio Single:

Evan Roberts & Stephen de Wolf

Clemenger BBDO Melbourne

“Every Speed has a Consequence” for Transport Accident Commission (Victoria)

SILVERRadio Campaign:

Joe Hawkins & Tommy Medalia

303 MullenLowe

“Time With Mum” for Road Safety Commission

SILVER - Radio Craft:

Paul Le Couteur

Flagstaff Studios

“Ticking Clock” for Victoria Bitter

Client Award:

Richard Shaw & Russel Fox

Clemenger BBDO Melbourne

“Ticking Clock” for Victoria Bitter

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