Singapore Airlines reviewing media – MEC on alert

By James McGrath and Pippa Chambers | 4 June 2015

Singapore Airlines is reviewing its media as part of a global requirement, putting local incumbent MEC on alert.

The account is worth roughly $4 million to $5 million on some estimates, with the review thought to be statutory in nature. The account is thought to have been with MEC for about 12 years.

Singapore Airlines is owned by the Singapore government, meaning that it must launch a periodic review to ensure the government is still getting best value for money.

AdNews understands that the company is talking to at least one media buyer in the country regarding its review, but it is not known whether these discussion would be a pre-cursor to a pitch or whether Singapore Airlines is simply weighing up its options.

Late last year the airline reappointed TBWA Worldwide as its creative agency of record.

A spokesperson from Singapore Airlines provided the following comment:

"Singapore Airlines issued an open tender on 8 April 2015 to call for submissions to appoint a global media agency. We are not able to provide a deadline for the decision, however for background we can advise that the contracts with our existing agencies expire on 30 September 2015."


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