IPG Mediabrands agencies Initiative and Magna have both made senior executive appointments in Australia.
Simon Reid has been appointed as national head of partnerships for media agency Initiative and Nick Durrant has been appointed general manager of investment at Magna, the investment and intelligence division of IPG Mediabrands Australia.
Both executives are already working within the Mediabrands group.
Simon Reid is currently head of partnerships at Initiative Melbourne.
He has 17 years of media experience including four years in his current position.
Reid leads the agency’s partnerships and investment product, he plays a key role in the team driving agency initiatives and business development.
Nick Durrant will join Magna from his chief partnerships and investment officer role at Initiative.
In his new role he will support Magna managing director Victor Corones and the leadership team.
“Nick Durrant’s passion is in the data and capabilities space," Corones says.
"He brings a unique, future-focused lens on the evolution of media investment insights and implementation and he will be a valuable addition to our Magna team.”
Prior to joining Initiative in 2017 he was national general manager of trading at News Corp and has also worked as national head of data and knowledge at Mindshare.
Initiative Australia CEO Melissa Fein welcomed Reid into his new role and thanked Durrant for his time with the agency.
"He has a wealth of experience in building strong business partnerships, high level negotiation and delivering exceptional results for our clients," Fein says.
"I also want to thank Nick for his time at Initiative; he has been an important part of the leadership team and we’re really pleased he’ll continue to work closely with us in his new role.”
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