Laura Agricola-Moss
Melbourne independent SICKDOGWOLFMAN has appointed Laura Agricola-Moss strategy director.
Agricola-Moss brings experience from global networks including Saatchi & Saatchi Australia and CP+B in the US, and independent earned specialists such as Keep Left.
At SICKDOG, she will lead the development of an in-house strategy and research function designed to go deeper on audiences, fuel distinctive creativity and connect design thinking with long-term brand building.
"They don't just talk about bravery or creativity, they live it," said Agricola-Moss.
"There's a real energy here, driven by people who are talented and genuinely decent humans. That combination is rare.
"The work speaks for itself. Bold, expressive, unafraid.
"But what's even more exciting is the appetite to keep pushing: to explore new models, create new ventures and find ways to innovate beyond the usual agency service model.
"It's a place where ideas are backed, they put their money where their mouth is, and where creativity genuinely unlocks new opportunities."
The hire signals continued growth for SICKDOGWOLFMAN following the addition of Great Northern, Solo, Schweppes, Never Never, Deakin University, DoorDash, Original Source and Melbourne City FC to its client roster.
"Bringing Laura on board gives our clients another strategic partner to help build their brand," said James Orr, co-founder and creative director.
"She completes our leadership team and brings a new level of thinking to the kind of work we want to keep doing. Bold, creative and best in category."
"She's already made a massive impact since joining us, and we're excited for what we can create together."
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