Shopper Media’s new head of NSW agency sales

Chris Pash
By Chris Pash | 19 February 2021
Sophie Hodgson

Shopper Media has appointed Sophie Hodgson to the newly created role of NSW agency sales director.

The former NSW group sales manager will now lead the NSW agency team for all major agencies and partnerships, reporting to Jamie Hollebone, Shopper Media’s head of revenue.

“Shopper Media is leading the resurgence in out-of-home and we are the best positioned media channel to deliver proximity, and contextually relevant campaigns, helping to better connect brands with Australian shoppers, at scale,” she says.

Hollebone says: “Sophie’s role will focus on delivering excellence through market-leading OOH media campaigns, showcasing some of Australia’s most prominent brands and working closely with our agency partners to deliver precision targeting and genuine value through the media-buying process.

“As vanguards of expanding the retail OOH category, Shopper Media has created the role to provide leadership for our ongoing growth and expansion.”

Shopper Media achieved 8.4% growth in the latest release of the Standard Media Index figures for 2020, bucking the trend for the wider out-of-home category.

Shopper Media was the fourth-fastest-growing media group year-on-year, behind Snapchat, Spotify and LinkedIn, and secured top spot as the highest-growth offline media company in real dollar terms for the second year running.

Shopper Media currently boasts a portfolio of circa 400 shopping centres.

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