Shazam forges into streaming to deliver user stickiness

Rosie Baker
By Rosie Baker | 15 July 2014

Shazam Has added full track streaming to its service in partnership with Rdio as it forges into the competitive streaming space to get a bigger share of the digital music market.

Users can now listen to entire songs within the Shazam app. Previously, users could only preview the songs they tagged via Shazam, or add them to a connected Rdio playlist.

The shift is all part of Shazam's efforts to be more “sticky”. It also added a news feed feature last year and is rolling out the capability to retarget users with ads and messaging so that users spend more time within the app.

The update of the mobile app goes live today (15 July).

The tool will extend to other music streaming platforms in the coming weeks.

Daniel Danker, chief product officer for Shazam, said: “Shazaming a song is just the beginning of a listener’s journey. Now, in partnership with Rdio, fans can listen to the music they discover without even leaving the app, making Shazam a terrific place to enjoy great music". 

Rdio subscribers will also see two new features. An automatic playlist created of all the songs a user tags on Shazam, and an 'add to playlist' feature so they can add Shazammed tracks to additional playlists in the streaming service.

Shazam users who aren’t already Rdio users will be prompted to download the app. It also enhances the Facebook sharing options.

Chris Becherer, SVP of product at Rdio, said: “We are thrilled to be the first streaming music service to power Shazam’s new in-app song playback. This partnership helps us deliver on our promise to be everywhere music is being discovered”.

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