Sharpie.
Sharpie has appointed social media marketing agency, The Social CliQ, to launch and manage its dedicated Instagram channel in Australia and New Zealand.
The channel gives Sharpie a dedicated platform to engage Australian and New Zealand audiences through locally relevant content, creator partnerships and community-led storytelling and complementing the brand’s established global social presence.
The appointment builds on The Social CliQ’s three-year partnership with Sharpie owner, Newell Brands, and will see the Melbourne-based agency manage the brand’s Instagram strategy, always-on content creation, user-generated content (UGC), influencer marketing and community engagement.
The Social CliQ founder and managing director, Talia Datt, said the launch represented an opportunity to bring Sharpie’s global creative legacy to life through a distinctly ANZ lens.
“Sharpie is one of the world’s most recognisable creative brands, but the opportunity in Australia and New Zealand is to make that legacy feel even more relevant, local and culturally connected,” Datt said.
“Launching a dedicated Instagram presence allows us to create a platform that reflects the creativity, trends and communities shaping the region.”
The channel launches ahead of Sharpie’s upcoming national ‘Make It Sharpie' campaign.
“The launch of our Sharpie’s ANZ Instagram page marks an exciting milestone for the brand, providing a dedicated platform for us to engage with our community, showcase inspiring creative projects, and celebrate the people who use Sharpie to make their mark every day,” said Newell Brands marketing manager Katie Parker.
“As Australia's number one permanent marker brand, we're excited to be working with The Social CliQ to bring local audiences inspiring content that celebrates the creators, stories and trends shaping our region.
"We look forward to building a vibrant community where people can discover inspiration, share their creativity, and make their mark with Sharpie.”
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