Strategic communication, digital and creative agency, Rowland, has appointed former Australian Industry Group national COO and Queensland head Shane Rodgers to the newly created position of head of media and platforms and executive strategy advisor.
Rodgers is a former GM of Queensland Newspapers and deputy editor, news editor and chief-of-staff of The Courier Mail, while his other senior media roles have included Queensland editor of The Australian, national editorial director of APN Regional Media, and editor-in-chief of Quest Newspapers.
Rowland chairman Geoff Rodgers said: “This role strengthens our service offering by further integrating media and communication platforms across all of our client service offerings, with a focus on four key areas: media relations, social and digital, content delivery, and influencer marketing.
“Additionally, Shane’s role as Executive Strategy Advisor will focus on ‘global’ insights into our clients’ businesses and what this means for them from a strategy, commercial and communication perspective.”
Shane Rodgers said: “With my somewhat diverse background across business, digital, brand and marketing, communications, and traditional media, I believe we are well placed to drive positive change with strong commercial outcomes for businesses in the reputation and brand game.
“This type of work is increasingly fascinating as fast-moving megatrends require more rapid strategic resets and bigger thinking around the emerging challenges and opportunities.”
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