Seven sues Nine over breakfast victory claim

Sarah Homewood
By Sarah Homewood | 27 October 2016

Seven and Nine's fiercely fought battle of breakfast TV will go to court over which show has won the right to call itself number one.

Last week, Nine's breakfast show Today claimed victory over its rival Seven's Sunrise, after winning 21 of the 40 official ratings weeks in the five major metropolitan markets.

The claim is based on metropolitan figures commonly used to sell advertising. However, Seven is disputing the claim because Sunrise remains number one when regional areas in Australia are considered, not just the five capital cities.

This discrepancy has seen Seven lodge a statement of claim to the federal court, with the network alleging Nine is making a false and misleading claim.

A Nine spokesperson only responded to the claim by saying: “We are bemused by this.” Seven has declined to comment on the proceedings.

A hearing has been scheduled for tomorrow.

This isn't the first time the television rivals have found themselves in court, with Seven previously suing Nine over its reality show The Hotplate. Seven claimed at the time that Nine's cooking offering was too similar to its ratings hit My Kitchen Rules.

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