Seven sits pretty with Olympics rights, but tech clouds the future

By (incomplete) | 8 August 2014

Seven’s decision to lock in as Olympics broadcaster for as long as a decade will bring massive opportunities for the network to work with global advertisers, but will also create new challenges in how it might be able to integrate advertisers into Games broadcasts.

Seven CEO Tim Worner told AdNews that the way audiences watched the Games would change over the term of the deal, sighting that Seven needed flexibility in its contract that covers all those eventualities.

“I’ve no doubt that the way Australians consume the Olympic Games during the lifetime of this deal will be revolutionised,” he said.

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