TVSN Channel (TVSN) and the Seven Network have signed an agreement for the exclusive free-to-air national broadcast of the shopping channel on Seven and 7plus.
From July, TVSN will transition its Australian metropolitan and regional free-to-air broadcasts from its existing partners, TEN and WIN, to Seven. I
t will be available on Channel 77 in the capital cities, Channel 67 in regional markets and 7plus nationally.
TVSN is a video e-commerce retailer with a live and on-demand presence through subscription and free-to-air television, e-commerce sites, and mobile applications, operating 24 hours a day and seven days a week.
“This partnership will deliver an enhanced viewing experience to a wider audience across the vast dynamic network of Seven’s metro and regional audiences as well as their growing digital platforms,” says TVSN’s CEO Judy Deuchar.
Seven West Media chief revenue officer, Kurt Burnette, says TVSN is a significant player in the home shopping experience and the broader premium video marketplace, which is a key focus for Seven.
“TVSN will be an attractive addition to the great content of Seven and 7plus, and our strategy to engage and connect with Australians consumers in new ways," he says.
"The move by TVSN to the screens of Seven also highlights the effectiveness of the Seven West Media assets as the best in market to grow brands, sell product and offer content distribution and amplification.”
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