Seven has secured the rights as the exclusive Australian free-to-air television broadcaster of the National Football League (NFL) for another three years.
Under the deal, Seven will continue its live coverage of the code for the 2022, 2023, and 2024 seasons.
The broadcaster will deliver 50 live NFL games each season across Channel 7, 7mate, and 7Plus, including weekly Sunday afternoon games, which broadcast Monday morning in Australia. Seven will also broadcast the Playoff and Pro Bowl games, and the Super Bowl.
“We’re thrilled that Seven will continue as the free-to-air home of the NFL, which is the biggest sport in the US and loved and followed by many Australians,” says Seven Melbourne managing director and head of network sport Lewis Martin.
“Seven’s live and free comprehensive coverage takes viewers inside the action of the current and past seasons, along with exclusive digital content that brings the very best of this incredible sport to fans across Australia.”
Australians will also have access to exclusive on-demand shows, replays, highlights and bonus content on 7plus, including the weekly live post-match analysis show, NFL Armchair Experts, hosted by Ben Graham.
Seven says its coverage of the NFL has been attracting an increasing audience, with the 2021 NFL Super Bowl capital city television audience up 21% in people 25-54 and up 5% in total people on 2020. On 7plus, Seven says the Super Bowl broadcast surged even higher year-on-year, up 40% in total people in 2021 versus 2020.
“As the NFL continues to grow in popularity in Australia, the NFL is thrilled to continue our existing partnership with Seven, extending our long-term relationship to nearly a decade,” says NFL director of international media Faisal Alsabah.
“NFL fans in Australia will continue to enjoy free access to some of the best NFL content, including the Super Bowl.”
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