Photo by Damien Tait on Unsplash
The Seven Network’s coverage of the 2025 AFL Grand Final is the most watched program of 2025 with a national reach of 6.1 million and a national total TV audience of 4.08 million, including 969,000 on 7plus Sport.
The Seven Network dominated Saturday as the number one network, with its Grand Final coverage—including post-match presentations (national reach 5.5 million, national total TV audience 3.8 million), pre-game entertainment (national reach 3.9 million, national total TV audience 1.5million), on the ground segments—and 7NEWS becoming the most-watched programs among 16 to 39-year-olds, 25 to 54-year-olds, and grocery shoppers.
From 6am to 6pm on Saturday, Seven acquired 81.1% commercial national total TV audience share with 7plus dominating BVOD with an 86.7% audience share. Live streaming on 7Plus alone, had a 90.9% share.
“Following record breaking audiences, once again Australian football has solidified itself as Australia’s favourite winter sport and we couldn’t be prouder to broadcast every minute of the 2025 AFL Grand Final live, free and exclusively on Seven and 7plus," said Seven’s head of AFL and sport innovation, Gary O’Keeffe.
Seven Network director of sport Chris Jones said the historic AFL numbers reflect a year-long strategy to deliver accessible sports coverage to fans.
“With a seven-day of the week strategy, we were bold in our ambitions for AFL coverage in 2025 and we’re thrilled to have delivered the biggest and best moments, including yesterday’s historic AFL Grand Final live and free to all Australians on Seven and 7plus Sport, Your Home of Footy,” said Jones.
Group managing director, Seven Digital, Gereurd Roberts, said the AFL numbers reflect Seven’s goal to elevate how fans interact with live sports .
“Yesterday’s record audience on 7plus is not only a demonstration of the combination of exceptional content and user experience, but shows how Seven is redefining the way Australians consume live sport,” said Roberts.
“The surge in our 7plus audience through the year - driven by premium sport with AFL and cricket, the best news and entertainment, and our premium on-demand lineup - is not only reshaping user behaviour but opening up exciting new opportunities for our clients and agency partners to connect with viewers in more meaningful ways,” he said.
Seven national television sales director, Katie Finney, said Seven’s AFL coverage demonstrates to brands how they can engage audiences with both scale and impact.
“Seven's AFL coverage reached an impressive 17.4 million viewers this season, offering unmatched reach and engagement across all demographics and screens. Free, live sport is where brands can connect with audiences and cultural moments at scale,” she said.
The Brisbane Lions took home the 2025 Premiership Cup claiming victory over the Geelong Cats.
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