Seven reveals advertisers for Dream Home

By AdNews | 21 May 2024
Dream Home host Chris Brown.

Seven Network’s renovation series Dream Home has added LG Electronics Australia,, Youi Insurance, Alinta Energy, hipages and RSL Art Union as partners.

Beaumont Tiles, Highgrove Bathrooms, Luxaflex Window Fashions, Dulux and Beacon Lighting have also joined the program as sponsors, while other brands have signed on with integration and advertising packages.

The announcement of the show's commission was announced at last year's Seven Upfronts.

7RED director Katie Finney said the response from brands to Dream Home has been incredible, particularly for a brand-new format.

“Australia is going to love this show, which will take the renovation genre to new heights as six pairs of everyday Aussies battle it out room by room, transforming tired suburban family homes into astonishing new dream homes," she said.

“Compelling, inspiring and heart-warming, Dream Home is the perfect vehicle for brands to get close to consumers and engage with them when they are in the mood to be both entertained and informed,” she said.

LG’s partnership incudes 7CIC (contextual in content), Seven’s shoppable, in-content premium ad product on 7plus. 

Contextually relevant moments that line up with a client’s brand are identified by 7CIC in content. A 'shop now' button appears and invites viewers to use their remote to open a full screen ad with brand messaging and QR code to direct people to the client’s website.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus