Seven reveals 2026 AFL advertisers

The Seven Network has revealed this year’s line-up of partners and sponsors for the 2026 AFL Premiership Season.

 

Returning as broadcast partners for this season are Toyota, McDonald's, AAMI and Harvey Norman.

 

The broadcast sponsors include Coles, Telstra, Sportsbet, Bunnings, Chemist Warehouse, Industry Super Funds, Hostplus, CBUS, NAB, Asahi Beverages, BWS, Colgate-Palmolive, and Uber Eats.

 

The newly signed brands, who have taken out major AFL packages or as ancillary program sponsors, are SEEK, OMO Ultimate, Disney, Bupa, Gulf Western Oil, Jim Beam, Betr, Equip Super, and view.com.au.

 

Seven has signed Lion as a premier partner, along with plus program sponsors Youi, BWS, Hyundai, and Sportsbet, for The Front Bar show.

 

In 2025, Seven’s AFL coverage reached 17.6 million Australians, with 4.56 million tuning in via BVOD on 7plus Sport. Over the season, Seven’s AFL coverage reached over five million views weekly, increasing by 7%.

 

Seven’s broadcast of the 2025 AFL Grand Final was the highest-rating Grand Final in two decades, averaging 4.18 million total TV viewers,  reportedly reaching 6.2 million people. The 7plus Sport audience for the Grand Final was 985,000, up 51% on 2024.

 

“What we've seen is almost 100% growth on the year prior plus,“ Rob Mclarean, national sport sales director at Seven Network, told AdNews.

 

The 2025 Charles Brownlow Medal averaged 1.45 million national total TV viewers, up 14% on the previous year. It was the biggest Brownlow audience since 2015, with more than 335,000 people tuning in on 7plus Sport, up 72% year-on-year.

 

“The numbers from 2025 were remarkable - 17.6 million Australians reached five million viewers every week, and streaming audiences are growing strongly. That momentum carries into 2026, creating an extraordinary proposition for brands,”  said Seven’s national television sales director, Katie Finney.

 

“The biggest games of the round, every week - Thursday nights, Friday nights, Sunday afternoons and marquee matches - plus seven days of footy fan engagement through our suite of ancillary programs. That consistent, appointment-viewing scale is what brands need,” said Rob.

 

Seven will also show marquee games and every match in the AFL Finals Series, including, exclusive to Seven and 7plus Sport, the Charles Brownlow Medal and the 2026 AFL Grand Final. Seven will also broadcast the introduction of the first-ever Wildcard Round as part of the AFL Finals Series.

 

“Live sport has never been more valuable for Australians or for brands,” said Finney.