Seven retains broadcast rights deal with the NFL

Josh McDonnell
By Josh McDonnell | 6 September 2019

Seven has confirmed the renewal of the coverage of the National Football League (NFL), despite initial delays and speculation the deal would not take place.

Seven West Media’s agreement with the NFL delivers broadcast television rights on Channel Seven and 7mate.

Under the new agreement, Seven will broadcast two live games each week during the regular season and the NFL playoffs on 7mate, and will also broadcast the Super Bowl live on Channel Seven.

The new agreement includes expanded digital rights for 7plus and 7NEWS.com.au that will include NFL highlights, VOD content and digital simulcast of Seven’s NFL broadcast.

Australian fans will also have access to a selection of NFL programs on 7mate that take them inside both the action of the 2019/20 season and the game’s history.

Since Seven first became the FTA broadcaster ahead of the 2014/15 season, the FTA TV audience of NFL in Australia has grown nearly 55% with Super Bowl ratings also up by 40% on average compared to the previous broadcast deal.

Since the partnership began in the 2014/15 season, Seven has had the four highest ever TV audiences for a Super Bowl in Australia.

“The biggest stage in American sport is the NFL and it throws up the biggest names and stories each and every year. We’re very proud to bring it to our viewers, alongside our coverage of the major summer and winters sports in Australia," Seven head of sport Saul Shtein says.

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