Seven has partnered with weather information provider Weatherzone to expand its 7REDiQ data.
The tie-up, which also includes location technology provider LandmarksID, adds new location data to 7REDiQ.
The data will provide marketers with greater insight into the behaviour of the more than 6 million people registered with Seven’s 7plus platform.
“Partnering with trusted consumer brands like Weatherzone is integral to the ethos of 7REDiQ and further enhances our ability to enrich the information we have about the millions of people who are logged into 7plus,” says Nicole Bence, Seven West Media network digital sales director.
“As our 7plus audience check the weather on their Weatherzone app, we will capture their location data and build it into 7REDiQ.
“Early data suggests 7plus and Weatherzone share more than 650,000 consumers, providing more than enough scale to build out a nationally representative panel of people and their location habits.
“Understanding these habits provides powerful insights for marketers to build out activation segments, inform smarter creative ideas, and contribute to post-campaign attribution studies.”
Seven has also recently partnered with data partners such as TEG, Carsguide, Mastercard and Unpacked by Flybuys.
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