Seven West Media has partnered with Twitter Australia to showcase content from the Tokyo Olympic Games which begins this month.
As part of the collaboration, Seven will broadcast five minutes of footage, up to eight times a day, of key moments from the games, including athletics, surfing, and swimming. Seven will also broadcast an Olympics version of its hit sports show Armchair Experts on 7plus and Twitter. The daily live panel show will be hosted by Georgie Parker, Adam Cooney, and Cameron Luke who will analyse and provide commentary from the day’s competition.
Seven hopes the extension into Twitter will provide it with an additional highly engaged and young demographic, and will help to drive audiences to 7plus.
“Our long and innovative relationship with Twitter allows us to reach new audiences and deliver impactful moments for our sponsors,” says Seven West Media network digital sales director Nicole Bence.
“This is the first time an Olympic Games has been live streamed on a partner platform in Australia and we look forward to not only providing the people on Twitter with unique access to the biggest cultural event in the world, but to help our sponsors extend their reach to Twitter’s highly engaged and young demographic and drive successful outcomes for their brands.”
The partnership with Twitter will also help extend the opportunities for Seven’s Tokyo 2020 sponsors, including key partners such as McDonald’s, Toyota and AAMI which will be integrated into Seven’s Twitter content via in-stream ads, live-stream sponsorship and branded content.
“People come to Twitter to connect with what’s happening in the world and discuss the topics that matter to them most,” says Twitter Australia global content partnerships manager Ian Wheeler.
“And for Australians, one of the most popular topics we’re all talking about is sports. While live sports looked a lot different last year, Twitter has come to serve as our local pub with half of sports fans on Twitter reporting to be serial scrollers — reading continuous commentary via the platform and engaging in conversations while watching a game on TV.”
“As Aussies tune in to Tokyo 2020 next month to cheer on our athletes, we’re excited to provide that second screen experience for fans to watch and participate in the Games we have long waited for. We’ll see a host of new sports like surfing and skateboarding, hit our screens too, which we know will resonate with fans.”
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