Seven partners with Emotive

By AdNews | 10 August 2023
Melissa Hopkins and Simon Joyce.

Seven Network has appointed independent creative agency Emotive to work with its in-house marketing and creative teams. 

The agency’s strategy and creative teams will work closely with Seven’s marketing and creative departments. 

The partnership started with Emotive’s first campaign for the new season of The Voice rolling out across out-of-home and digital channels in conjunction with an on-air promo created by Seven’s creative team. 

Melissa Hopkins, chief marketing and audience officer at Seven, said she's known Simon Joyce, Emotive founder and CEO, and the Emotive team for years. 

"I'm very excited to tap their expertise and talent to help reset the Seven brand, in partnership with our great marketing and creative people," she said. 

Joyce said Emotive really value the relationship the agency has built with Hopkins during her time at Optus and are excited to see what can be achieved together with Seven. 

"It’s an iconic brand which holds a special place in the hearts of Australians, and we feel incredibly privileged to be partnering at a time where there is such strong ambition for growth and transformation," he said.  

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