Sephora has set out to redefine beauty standards by championing individuality, authenticity and inclusivity in a campaign across APAC via creative agency VIRTUE Asia.
The campaign highlights the brand’s commitment to inclusive beauty in the region, with more than 1,500 foundation shades available.
"At Sephora, we believe beauty is inherently diverse and everyone possesses a unique beauty worth celebrating,” said Sephora managing director, Southeast Asia, Oceania and India, Jenny Cheah.
“In today’s context where consumers increasingly demand authenticity and personalisation, especially in a region as culturally rich as ours, it’ll be a remiss if we confine beauty to a narrow definition."
The campaign is live across Sephora stores, social media channels, and digital platforms in Australia, China, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore and Thailand.
“With ‘The Perfect Shade for You’, we’re investing in a future where every individual in Asia Pacific feels seen, represented and empowered to embrace their unique beauty,” said Cheah.
“We believe this initiative will drive meaningful conversations and change in the beauty industry and set a new standard for inclusivity."
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