Independent SEO agency Optimising has reinforced its commitment to the environment by joining 1% for the Planet, the global movement which inspires businesses and individuals to support environmental solutions through annual membership and everyday actions.
1% for the Planet advises its business members on their giving strategies, certifying donations and amplifying the impact of its network. The collective brings people together to increase smart environmental giving, offering both individual and business memberships.
Optimising is a business member and has committed to donating 1% of its revenue each financial year to causes verified by 1% for the Planet.
Aside from regular donations, the agency has also used it as an opportunity to get involved with organisations that are part of the local community and focusing on the environment.
James Richardson, co-founder of Optimising, said: “We have always been really passionate about having a genuine impact on the environment. It's deeply embedded in our personal and professional values.
"As Optimising has continued to grow, 1% for the Planet seemed like the perfect opportunity to give back and connect with causes that have real impact.
"We have funded some great projects for other partners of the movement, like Yarra River Keepers whose work helps to preserve our local Yarra River."
1% for the Planet CEO, Kate Williams, said: “Currently, only 3% of total philanthropy goes to the environment and only 5% of that comes from businesses.
"The planet needs bigger support than this, and our growing network of member businesses is doing its valuable part to increase giving and support on the ground outcomes.
"We’re excited to welcome Optimising to our global movement of over 3,800 businesses.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.