#SendingLove in the world’s largest user-generated outdoor campaign

Chris Pash
By Chris Pash | 22 May 2020

User-generated messages of love and unity are being displayed on digital out-of-home (DOOH) screens worldwide with social media amplification ensuring the messages are seen by millions - at home.

The “#SendingLove” global initiative is promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19.

The socially-enabled DOOH campaign is facilitated by The World Out of Home Organisation (WOO) and many of its member organisations, and runs on advertising space donated by more than 70 media owners across 153 cities, making it the biggest user generated campaign to run on DOOH.

The campaign, created by Grand Visual in the UK and facilitated by Talon Outdoor’s global OOH network, encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations.

Participants are then given the option to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.

In Australia, QMS Media is helping deliver the messages of love to people in Melbourne via Grand Visuals platform that geo targets messages to the chosen city and connects communities to messages of love from afar in a show of global strength and solidarity.

QMS CMO Sara Lappage: “We are delighted to be on board and displaying messages of love and unity from around the world to the people of Melbourne. Despite the constraints of lockdown, it is great to see the out of home community coming together to fight the effects of COVID-19, and social distancing in particular, with a campaign that connects and reassures people that we are in this together.”

Dan Dawson, chief creative officer, Grand Visual: “We set out with one thing in mind, to provide people with the opportunity to send love to their favourite places around the world. With an internationally understood heart shaped hand signal at the centre of the creative - we could share the love in cities the world over despite the constraints of lockdown, with shareable content further extending the message via social channels.”

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