Segment expands ANZ operations with 50 new customers

By Paige Murphy | 6 March 2020
Domain

Customer data platform Segment has continued to expand its business in Australia and New Zealand, signing on 50 new customers across a range of vertical markets including financial services, retail, technology and fast-moving consumer goods.

Among Segment’s newest customers include Domain, Oroton, Huddle Insurance, Vend, Hireup, Flare HR, CarNextDoor, Yellow and Athena Home Loans.

In the past year, Segment also cemented strategic Australian and New Zealand partner relationships with Snowflake, Amplitude, Mixpanel, Optimizely, and Braze, enabling the company to serve as strategic advisors to customers who trust it for their critical processes as they undergo digital transformation.

“Australia and New Zealand are home to some of today’s most forward-looking, innovative companies, and the market potential is truly exciting for us," Segment head of ANZ Dave Newman says.

"Segment is growing rapidly in the region, and we look forward to working with our partners to keep bringing the best enterprise-grade customer data platform to the market.”

Last year, Segment announced the launch of the Segment Privacy Portal, a new set of features that help businesses put their customers first through proactive privacy management. 

The Segment team in ANZ includes solutions engineering, customer success, solutions architects, and sales. The company plans to double in size within the region in 2020.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus