Seedooh has won a contract to verify out-of-home campaigns for independent media agency Kaimera.
The Australian verification platform for public space media has been building momentum with independent media agencies.
Kaimera CEO Nick Behr says his agency chose Seedooh after a thorough review of the market.
“Our objective is to understand our clients’ marketing mix and ensure they invest in the channels that deliver on their business objectives," he says.
"Seedooh will help us achieve this by providing full transparency and independent verification of OOH campaign delivery,
whether digital or static.”
Seedooh founder and CEO Tom Richter says agencies like Kaimera increasingly see the need for data and independent verification to build engaging campaigns and deliver accurate results.
“The Kaimera team are constantly looking to find the best opportunities and value for their clients, and their work will benefit from our scalable and seamless solution," Richter says.
"We help ensure the right messages are shown in the right places every time through an automated and secure process, making connected data available to all campaign participants without introducing any additional steps into the campaign execution or reporting workflow."
“This approach delivers rapid and accurate results, removing the potential for human error or manipulation in manually handling large amounts of data.”
Seedooh’s Independent Verification Platform works via direct integration into the adservers that schedule and deliver digital OOH campaigns to almost all networks in Australia.
The company last month announced that Chemist Warehouse had chosen its OOH reporting system. Seedooh will now verify that OOH ad spend is backed by accurate campaign delivery, working closely with Chemist Warehouse’s media agency Stratosphere
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