GroupM’s New Zealand agencies and their clients will be able to monitor and verify digital and static out-of-home campaigns in near real time, following an agreement with OOH third-party verifier Seedooh.
Tom Richter, Seedooh founder and CEO, says New Zealand is a fast-maturing OOH market.
“We’ve been using our DOOH measurement and verification technology in New Zealand at scale for some time, and in the past six months have verified more than 3,000 campaigns within the NZ market,” Richter says.
“We’re really pleased to expand our provision of campaign support and verification as a service further via this new partnership. We are looking forward to working with GroupM agencies and their clients, across all formats of OOH in New Zealand.”
Vicki Anderson, head of trading at GroupM, says the review process for a verification solution has been thorough, with Seedooh being selected for the ongoing partnership as the benefits were clear for agencies and clients alike.
“Accurate and efficient verification and measurement of campaign delivery means that we can ensure that our media activity is being executed on the right panels and locations, at the right times, and under the right conditions to deliver effective results for our clients,” Anderson says.
“Working with Seedooh’s campaign analysts means that we will always know how our campaigns are performing in the real world, and be able to remediate any delivery issues promptly, for our clients – an outcome that is perfectly in-line with our GroupM vision of making advertising work better for people.
"In the partner selection process, service and efficient agency process from brief received to campaign PCA were key selection criteria for us – Seedooh ticked all boxes.”
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