GfK's Survey 2 results show 12.6 million Australians tuning in weekly to commercial radio.
Overall, in-car listening remains dominant, rising 7% to 10.4 million Australians weekly.
Across all demographics aged 10-64, commercial radio’s weekly listenership grew. The 25-54 age group, crucial for advertisers, grew by 220,000 listeners to 6.2 million.
Survey 2 also highlighted over 3.2 million Australians choose to listen to commercial radio via streaming. Notably, compared to the same period last year streaming is up 12% in the mornings, and 11% in-car.
"Radio continues to deliver consistent, sustainable growth by meeting listeners where they are," said Lizzie Young, CEO of Commercial Radio & Audio (CRA).
"Our unique position delivering real-time connection, accessible anytime and anywhere. This is exactly what audiences value and importantly delivers a platform for brands to connect in a trusted environment.”
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