Fay Hong, Daniel Brodecky, Ella Kempton and Kate Higgins.
Scooter, a Melbourne-based integrated creative and marketing agency, has launched Scooter Retail, a dedicated retail design and production division operating alongside Scooter Marketing and Scooter Creative.
Daniel Brodecky has been appointed retail director.
Brodecky brings more than 25 years of experience across retail design, industrial design and international business.
He founded Popcorn Displays in 2007, growing it from an Australian operation into an international manufacturer and supplier of retail products, serving brands including Beiersdorf, Acer, Kmart, Swisse Vitamins and Penrite Oil.
Most recently he served as managing director of TAG Retail, where he led shopper strategy and retail design across the Australian market.
He has also worked across the UK, Germany, the US and China.
"Retail is where brands are truly won or lost. I've spent my career helping brands show up powerfully at the point of purchase, and joining Scooter means I can do that within a group that brings the full picture: brand strategy, creative, and now retail. It's an incredibly exciting proposition for clients," said Brodecky.
Fay Hong has been appointed as marketing manager, and Ella Kempton and Kate Higgins as group business directors.
"Scooter Retail gives our clients the specialist expertise to win at every touchpoint, from a flagship installation to a seasonal display, all connected to the brand thinking that drives the rest of their business," said Anna Hodgson, CEO at Scooter.
Scooter Retail will cover seasonal point-of-sale design and production, permanent retail fixtures, displays and branded environments, retail design strategy and brand positioning, and supplier and production management.
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